Content Marketing and Strategy (Infopeople Webinar)

Content Marketing and Strategy (Infopeople Webinar)

Has your library been promoting itself online (blogs, social media, etc.)? If so, chances are it has seen very mixed results. Now is the time to make your library's online efforts more effective, however, the majority of libraries don't have an online content marketing plan...and it shows.

In this webinar Laura Solomon will share the steps for defining a content strategy for your library. Find out what people really want online, how to further content reach, and how to re-purpose your content for different platforms. Get valuable tips that can help you create and better distribute content to attract and engage your library's audience. Discover how to move beyond just advertising and promotion (which people usually ignore). Start getting a better handle on where your library’s efforts should go and how to make that effort count!

At the end of this one-hour webinar, participants will:

  • Learn the basics of putting together a content strategy
  • Discover what kinds of content can better engage your library's audience
  • Learn the importance and value of re-purposing content

Click here for more info and to register.

 

Date:
Wednesday, April 13, 2016
Time:
3:00pm - 4:00pm
Location:
Online - at your computer
Categories:
Other Webinar

Event Accessibility for Guests with Disabilities

We want to provide what you need to participate!

If you require access services to participate fully, please use the Accommodation Request Form at least 7 days prior to the event.

If you have any questions about accessibility, please contact Gail Hurley at gail.hurley@ct.gov or (860) 704-2223.

You can also see our Library and Accessibility LibGuide for more information.

Registration Eligibility

To register for a DLD workshop or webinar, you must be one of the following:

  • current library staff member
  • undergraduate or graduate library student
  • Friend or Board Member/Trustee*
  • retired or unemployed library staff

Please contact Gail Hurley at gail.hurley@ct.gov or (860) 704-2223 with registration questions.

*Unless otherwise specified that a Friend or Board Member/Trustee is not eligible for a training or workshop.

Note: paid consultants are not eligible to attend DLD workshops or webinars.

Cancellation Policy

If you cannot attend a workshop you have registered for, please remember to cancel at least 3 days in advance so we can give your spot to someone else. You can cancel via the link in your confirmation email, or by contacting Gail Hurley gail.hurley@ct.gov | (860) 704-2222.

Those who miss (without cancelling) 3 events within a 6-month period will be placed on the waiting list when registering for future events. Be sure to sign in when you arrive for any workshop.

Inclement Weather Policy

For all in-person workshops offered by the CT State Library, Division of Library Development:

If the public schools in the town where the workshop is to be held close due to weather, the workshop will be canceled. If the schools have a delay, the workshop will go on as scheduled.

For the most up-to-date information, call us at 860-704-2200.

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Continuing Education workshops and the professional development collection are funded in part by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered by the Connecticut State Library.